important than ever before. the government has high hopes for renewable energy, know-how, and technology from partners such as japan. khemmapat rog juan chic uh in thailand. >>> pakistan's auto market has long been dom nauted by companies from japan. established sales networks have kept rivals firmly in the rearview mirror. but now an ambitious newcomer is starting to close the gap. nhk world reports from islamabad. >> reporter: on the streets of pakistan, one thing has been constant. old or new, most vehicles here are japanese brands. pakistanis love japanese cars. so much so that nearly 100% of automobiles traded in the domestic market are japanese. some vehicles are even decorated with the names of japanese companies. most drivers don't read japanese. but that's not the point. the decorations look cool. >> translator: you can show off your car as a japanese car. and it looks cool with stickers on. >> reporter: but the domination of japanese brands is under threat. this motor show took place in the southern city of karachi last month. most exhibitors were the familiar names from japan.